Thursday, February 22, 2007

The Swoot Project

Here you will read the amazing story of the swoot project;

What is it:
Swoot developed a technology platform which enables you to view the web in a new rich way. The platform give designers and web builders the control over the browser instead just the content like websites, flash or widgets. So what does this mean, simple; You can create anything what is in your mind regarding design, functionality and content. You can let your browser design become content.
This sounds to good to be true, what is the catch. There's isn't any ( one, not yet available on apple, you need Microsoft OS). The platform and technology are freeware, there are no boundries.

How does it work;
For anyone who just wants to enjoy browsing > just download the plug in and click and enjoy!

For anyone who is interested in building;

First you have to install a plug-in from swoot.
A browser can be designed in i.e. Photoshop and used to create a so called .bdt file. This .bdt file is the carrier of the browser you develop. Then you get it on your server of ours and you'll get a url adress that ends on .bdt. This adress launches your browser. There is a great tutorial ( aka swootorial) online a www.swoot.com .

Examples:
We make browsers to show the world what you can do with the technology but we rather have anyone around the world use it to build their owns.
Beside that, we build browsers for brands. The technology gives a brand the possibility to get a branded environment where users can surf and enjoy content from that brand ( i.e. jetix, kids tv with a branded kids environment where kids can enjoy the Jetix cartoons and experience online >this will launch next april). Beside that brands can get their own branded plug-in, which will give them a solid place on the desktop > one click away from the user and top of mind!

So download the plug-in >" swoot plug-in" and try and experience the examples below;

- http://www.bluesymbols.com/ ( on the site you can click to the browsers they made)
- Spiderman
- Superman
- Mini Cooper
- Swoot for kids ( safe)
- Cartoon TV
- Guitarbrowser
- Marvel

So check these out, this says more than a thousand words!
When you installed the plug-in and click on the desktop icon you'll get access to much more browsers.....

In the near future you'll see much more about the swoot project on this blog!

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