Ad tech

First day at Ad tech!

The convention is well organized, lots of people from the industry.

First session was with Brian MCAndrews from AQauntive. interviewed by Lynne Johnson from fastcompany.com.
A good interview with good insights from the advertising point of view where the market is heading according to Brian.

Major issues are the increasing growth of video online and the combination with TV for the future.
On the other hand Brian mentioned some interesting things about the search for new technologies for branding and advertising purposes.
That's out game at swoot!!

By the way, Ad tech did well with the internet connection, other conventions can take an example out of this!

Some more meetings and presentations to look forward to!
So also more posts from Adtech will come soon!