Ad tech 3

Session Hyper targeting

On the panel discussion the guys from the large agencies were represented, like AKQA with Scott Symonds ,Adidas with Simon Atkins and Fox Interactive with Heidi Browning.
An interesting discussion came along the session about how to use the power of social networks in comparison to getting into the interest of the users of those sites.Especially the part about how to address the carriers of thoses sites, the girls and boys with great amount of friends, You want them to adopt the brand or the brand experience. And of course tell their friends.The session came out good, even though both of the agencies were involved in the Adidas project. Thanks to moderator Rex Briggs the discussion went the right way.Rex is also the author of the best selling book What Sticks!
I talked to him after the session, He is going to sent me some info whether the book will be translated in dutch., otherwise I have to read it in the English version.