Ad tech 4

Session

The last session of the third day, and for that also the last session of Ad Tech.
This one was interesting , it was called "The state of the agencies".
On the panel board we had Tom Bedecarre the CEO of AKQA , Ralph Folz, the president of Molecul and Martin Reidy the CEO of Modem Media.
A great discussion took place, the state of the agencies against the traditional agencies, but also the struggle for being constantly inventive for the brands you work for.
Also they discussed the matter of technology and creative departments at the same company , how do you make those two work together and even better, help the clients.
At last the panel went into the problem of being global and growing globally. They all recognize the issue of getting to Asia and Akqa just opened their company in Amsterdam, a great win for Amsterdam.
The agencies were clearly not afraid of the other competitors around, but where taking a shot at eachother form time to time. It spices up the discussion , a good thing. There must be a healthy form of competing.Specially Tom from AKQA made a great impression. Humor and a fantastic way with words. And of course all three of theme know more about the subject than any.