Edward Kummer showed this on MIX’07.
Unfortunately I couldn’t be there, but the video impressed me!
Disney truly understands the idea of bringing experience to the web and the user.
They have used the new vista gadget technology.
I think in the near future a lot of brands will take the opportunities of new platforms to bring rich media experiences to the desktop.
I am very happy with this new branding focus.
This gives Swoot the opportunity to get their technology to the front of this new rich media focus.
As earlier stated, Swoot is the only company who can offer the uniqueness of bringing rich media to the desktop in a browser without the issues of limits on design, functionality or content. Beside this the unique factor is that the technology works server-sided and doesn’t need a platform. Just your OS will do the trick. Get an icon on the desktop, be on top of mind, your brand is there all the time and never worry about users needing to update your new material. It’s just there!!!
Look at our view on kids experience in the swoot kids environment!!
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